GREENSBORO, N.C.-- Build-a-Bear is already a success story and Thursday the company reached a new high.

Build-a-Bear had a 'Pay Your Age' sale and the lines quickly became longer than those you've accustomed to seeing on Black Friday.

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Build-A-Bear Workshop has had to close the lines for their "pay your age" promotion at stores throughout the U.S as long lines have caused safety concerns among local police.

Video and photos from across the country painted a bears eye view of the madness!

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The “pay your age” day promotion allowed customers to purchase a character and pay their current age with a cap set at $29. The entire store's collection of toys, including popular licensed characters, were available at the event.

WFMY News 2 saw the same thing in the Triad. Photojournalist Megn McDeavitt got video at the Build-a-Bear in Friendly Center.